Wk 1
of 12 · Summer 2026
0 / 0
Deliverables shipped
0% of summer scope
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Days to next gate
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Days to President readout
#1 GTM Engine · Wk 11 · Aug 21
Quick Access · pinned
This Week
Dependency Watchlist
❓ North-Star Questions · Question-First Standard v1.0
Chris's platform-lens direction (Jun 29) · adopted Jul 7 · style guide + template in #1 GTM Engine
#6
"Where do we win unopposed?" — answered: 3 white-space zones, 7 battlecards, positioning matrix.
#14
"What is continuous assurance actually worth to your institution?" — the calculator lets a prospect answer this in their own numbers.
#1
"If your examiner called right now, could you answer in 60 minutes?" — every GTM asset earns the right to answer this question.
BSL
"Which institution is signaling a buying moment this week?" — signals scored, threshold ≥12, HubSpot task on trigger.
My Projects · 4 owned
#6
Competitive Landscape Mapping
Weeks 1–2 · Jun 8–19 · Shipped Wk 1, a week early · Feeds #1 messaging and #9 teardown
✓ Complete — early
4 / 4 deliverables
#14
ROI / Value Calculator
Weeks 4–7 · Jun 29–Jul 24 · #11 validated Jul 21, 2026 (Hancock Whitney Bank) · Cleared for external use
✓ Complete
4 / 4 deliverables
#1
GTM Engine: Touchpoints, Content & Sales Enablement ★
Weeks 4–11 · Jun 29–Aug 21 · Flagship · ICP baseline already shipped Wk 1 · President readout Wk 11
▲ Ahead of schedule
0 / 7 deliverables
BSL
Buying Signals Loop
From Chris Nobili · weights locked Jul 21 · 12 signals calibrated · build-ready, 2 loose ends with Chris
▶ Weights Locked
0 / 14 deliverables
12-Week Program Arc
Full timeline →
🔌 Live · M365 & Workspace
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12
Auditrol Summer 2026 — Program Timeline
Jun 8 – Aug 28 · 4 interns · 4 workstreams · Grant Clark, Head Intern (WS2 Demand & Sales Enablement)
Week 1 of 12
3 projects owned
1 hard gate · #11 Wk 3
The 12-Week Arc
Phase 1 · FoundationWK 1–3 · Jun 8–26
#6 Competitive Landscape — shipped Wk 1, a week early
#1 ICP baseline & touchpoint audit — pulled forward to Wk 1
Draft messaging-to-persona matrix ahead of official Wk 5 slot
#11 Proof-Point Library lands (John) — clears the Wk 4 gate
Phase 2 · BuildWK 4–7 · Jun 29–Jul 24
#14 ROI Calculator — value model → interactive build → branded + sales guide
#1 messaging matrix locked; 3 thought-leadership pieces + case-study template
Ground claims in #11 proof points; sensitivity-check ROI assumptions
#9 GRC Competitive Teardown completes Wk 7 — refresh white-space memo
Phase 3 · ActivateWK 8–12 · Jul 27–Aug 28
Sales one-pager + objection battlecard (Wk 8); persona email sequences (Wk 9)
Live touchpoint pilot with tracked open/reply metrics (Wk 10)
GTM playbook + metrics readout — President presentation (Wk 11)
Wrap, documentation handoff, and program retro (Wk 12)
Key Dates
| Date | Wk | Milestone |
|---|---|---|
| Jun 8 | 1 | Program start · #6 sprint kickoff |
| Jun 12 | 1 | #6 shipped early ✓ · #1 ICP baseline done ✓ |
| Jun 19 | 2 | #6 official due date (already cleared) |
| Jun 26 | 3 | #11 Proof-Point Library due — hard gate for #14 and #1 |
| Jun 29 | 4 | #14 + #1 official kickoff |
| Jul 24 | 7 | #14 ROI Calculator ships (branded + sales guide) |
| Aug 14 | 10 | Live touchpoint pilot metrics locked |
| Aug 21 | 11 | President presentation — #1 GTM playbook + metrics readout |
| Aug 28 | 12 | Program end · handoff complete |
Dependency Flow
#6 Landscape
→
Done Wk 1 ✓
#1 GTM Engine
Messaging frame
#11 Proof Points
→
John · Wk 5 sprint
#14 ROI Calc
→
Wk 4–7
#1 GTM Engine
Proof layer · Wk 8+
⚠ Single point of failure: #11 gates both remaining projects. If it slips past Jun 26, re-sequence #1 content work (Wks 6–7) ahead of the ROI build.
Workstreams
| WS | Focus | Owner |
|---|---|---|
| WS1 | Market Intelligence · #11 Proof-Point Library | John Wielechowski |
| WS2 | Demand & Sales Enablement · #6, #14, #1 | Grant (lead) |
| WS3 | RevOps & Pipeline | Coleman Davis |
| WS4 | Regulatory & Product-Adjacent | Anna Phalen |
🗂
Document Library
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Summer 2026 · 4 interns · Priority-ranked by business impact and dependency urgency
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4 interns · 4 workstreams · Click any project header to expand/collapse deliverables
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